What could be more valuable than your time? Daybreak's 'Donate a Day' launches Monday 23 May.
The Stroke Association's celebrity ambassador Graham Cole is joining such names as Simon Cowell, Rod Stewart, Pixie Lott and Paul O'Grady who have all pledged their support to Daybreak's 'Donate a Day' initiative launching on Monday 23 May 2011.
The fully interactive initiative will encourage viewers young and old to pledge their time to help a worthy cause or those in need: from doing a neighbour's shopping, transforming a piece of waste ground, decorating a community centre to simply offering an elderly person some company.
As part of the initiative, viewers will see Adrian Chiles, Christine Bleakley and other members of the Daybreak presenting team donate their time over the course of the week for various causes.
Graham visited The Stroke Association's Communication Support Group in Camden last week to show his support for the campaign.
Adrian will return to Birmingham to spend the day with Age UK, Christine will visit the Teenage Cancer Trust in Cardiff, Dan will teach tennis to inner city kids, Kate will work in a Save the Children store and Dr Hilary will spend the day at a hospice in Exeter.
Stars of Emmerdale and Loose Women will also be donating their time across the week as part of the initiative.
As well as pledging to donate their time via http://www.itv.com/daybreak, viewers will be able to browse the online volunteers' gallery where there will find inspiration on how best they can donate their time.
Daybreak airs Monday-Friday, 6-8.30am, ITV1.
Source:
The Stroke Association
The Stroke Association's celebrity ambassador Graham Cole is joining such names as Simon Cowell, Rod Stewart, Pixie Lott and Paul O'Grady who have all pledged their support to Daybreak's 'Donate a Day' initiative launching on Monday 23 May 2011.
The fully interactive initiative will encourage viewers young and old to pledge their time to help a worthy cause or those in need: from doing a neighbour's shopping, transforming a piece of waste ground, decorating a community centre to simply offering an elderly person some company.
As part of the initiative, viewers will see Adrian Chiles, Christine Bleakley and other members of the Daybreak presenting team donate their time over the course of the week for various causes.
Graham visited The Stroke Association's Communication Support Group in Camden last week to show his support for the campaign.
Adrian will return to Birmingham to spend the day with Age UK, Christine will visit the Teenage Cancer Trust in Cardiff, Dan will teach tennis to inner city kids, Kate will work in a Save the Children store and Dr Hilary will spend the day at a hospice in Exeter.
Stars of Emmerdale and Loose Women will also be donating their time across the week as part of the initiative.
As well as pledging to donate their time via http://www.itv.com/daybreak, viewers will be able to browse the online volunteers' gallery where there will find inspiration on how best they can donate their time.
Daybreak airs Monday-Friday, 6-8.30am, ITV1.
Source:
The Stroke Association
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